Happy anniversary, B-96!

In honor of WBBM-FM’s 25th anniversary as a Contemporary Hit/Top 40 station (which flipped from a downtrodden adult contemporary format on May 3, 1982), we dug up this gem – a commercial that aired shortly after the format was launched (it adopted the “B96” moniker a little bit later…)

B96 would be the station that would end the two-decades dominance of rival Top 40 outlet WLS-AM, which flipped to talk in August 1989.