The Chicago Bulls may not be burning up the ratings nationally like they used to (after all, this is a country that now would rather watch a bunch of cars race around a track all day), but they are a hit locally – Game 4 between the Bulls and the Miami Heat – a game that capped off a sweep of the defending champs –averaged a 10 rating in Chicago between Noon and 2 p.m., according to Nielsen, with the rating peaking at a 16 at 2:15 p.m.

Not exactly Jordan-era ratings, but big nevertheless.