MNT: No upfronts for us

The struggling MyNetworkTV will not be at the lavish network upfronts next month – instead, it will hit the road to New York, Los Angeles, and Chicago for one-on-one meetings with media buyers.

That’s the smartest move MyNetworkTV has made all year.

The network will completely abandon its soap operas by September (it launched with a all-telenovela format last September) in favor of non-scripted reality shows. Already, it’s airing the International Fight League on Mondays, male-oriented specials on Tuesdays (beginning next week), and movies on Thursdays and Fridays, leaving just one night for the soaps.

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