Photo Finish

While Chicago’s late news competition is like the recent mayoral race – a snore as always (WLS-TV wins again. Whoopee.), Let’s focus on neighboring Milwaukee, where it is always fun and exciting!

Ratings are based on households and are from Nielsen.

WTMJ, Journal Broadcasting’s NBC affiliate is in a dead heat with rival WISN-TV, Hearst-Argyle’s ABC affiliate for 10p.m. news supremacy. This February, WTMJ edged out WISN with a 11.1 rating to WISN’s 10.8. Both averaged an 18 share. WTMJ overcame weak NBC prime-time lead-ins (it was ranked fourth) to barely beat WISN (which ranked first, despite American Idol airing on Fox-owned WITI.)

Meanwhile the race for third was also interesting. WITI edged out Weigel Broadcasting’s CBS affiliate (and sister station to WCIU) WDJT-TV, 6.0 to 5.9. Both had a 10 share.

Also of note, King of Queens on CW affiliate WVTV had a 2.8/5, knocking off perennial off-network leader The Simpsons on MyNetworkTV affiliate WCGV, with a 2.4/4. King was up 2 share points, while Simpsons were off 2.

Both stations are owned by Sinclair Broadcasting Group.

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